| Shopify Google & YouTube channel state | Product eligibility, channel inclusion, market or country settings, product count, last sync time, and app-level errors. | A store may edit Merchant Center rules when the actual problem is channel inclusion, market eligibility, or stale Shopify sync state. | Capture channel status before touching feed rules, identifier values, or suspension appeal text. |
| Merchant Center product and diagnostics screens | Item count by destination, affected item count, issue names, country, severity, sample offer IDs, and last crawl or fetch time. | Merchant Center may be reporting a transformed feed output rather than the product data visible inside Shopify. | Match affected offer IDs back to Shopify variants and feed app rows before assigning the repair owner. |
| Feed app, Content API, or supplemental rule evidence | Primary source, supplemental feed ownership, field mapping, rule priority, transformed identifier fields, and destination filters. | The same product can look correct in Shopify while a feed app keeps sending blank identifiers, wrong availability, or excluded destinations. | Decide whether the fix belongs in Shopify product data, Google channel settings, feed app mapping, or Merchant Center rules. |
| Google Customer Reviews and checkout evidence | GCR opt-in status, checkout or thank-you page compatibility, order confirmation trigger, merchant ID, and survey eligibility notes. | A GCR failure can be mistaken for a feed issue, especially after checkout upgrades or theme/app changes. | Route GCR evidence to the checkout/GCR repair path instead of mixing it into identifier or product-count fixes. |
| Suspension or appeal evidence pack | Suspension reason, appeal date, public policy URLs, business identity proof, product page samples, price/stock evidence, and support paths. | A premature appeal can fail if public trust evidence and feed diagnostics are not separated and attached in a reproducible order. | Build a suspension evidence pack only after feed sync and public storefront facts have been separated. |