An illustrative Feed/GMC truth sample where Merchant Center affected rows, Shopify variant exports, feed app mappings, and identifier_exists decisions need one evidence trail before rules are changed. Use this illustrative report example to see which evidence belongs in an ecommerce website audit template, which findings belong in an AI worksheet, and which blockers should move into a reviewed Truth Snapshot or focused audit.
Illustrative sample only. This page is not a customer testimonial, endorsement, or paid case study. Third-party brand names may appear only as compatibility or search-context examples.
This sample shows why Feed/GMC tool users may need a reviewed 1-page Truth Snapshot after loading sample rows, downloading the intake CSV, or saving a snapshot.
| Evidence source | What to capture | Risk if skipped | Next action |
|---|---|---|---|
| Merchant Center affected-products CSV | Offer ID, issue title, attribute name, severity, current GTIN, MPN, brand, and identifier_exists value. | Google may be flagging the transformed feed row, not the Shopify source row. | Match each affected offer ID to the Shopify variant ID or feed app row before editing identifiers. |
| Shopify product or variant export | Variant barcode, SKU, vendor or brand, product title, variant title, and last product edit time. | SKU-as-MPN, duplicate barcodes, or blank brand fields can create false confidence in a bulk repair. | Separate rows that need manufacturer GTIN from rows that need MPN plus brand or identifier_exists=false review. |
| Feed app or Merchant Center rule screenshot | Field mapping, supplemental feed ownership, content API source, last fetch time, and rule priority. | A rule override can keep sending the wrong value even after Shopify product data is fixed. | Decide whether the fix owner is Shopify data, feed app mapping, supplemental feed, or a Merchant Center rule. |
| Public product page evidence | Visible brand, model, barcode/MPN if shown, price, availability, return/shipping proof, and product URL. | Identifier repair can still fail if public product facts and Merchant Center data tell different stories. | Attach representative product URLs to the reviewed snapshot when trust, policy, or feed evidence overlaps. |
The live scanner checks public pages first, then prepares ecommerce SEO, merchant trust, schema, Commerce Truth routing, and AI worksheet prompts for a reviewed report path.
