Tracking Truth audit

Ecommerce Attribution Truth Layer for Shopify, GA4, Ads, and Bot Data

Compare Shopify analytics, GA4 purchases, Google Ads conversions, Meta, Klaviyo, session replay, and bot traffic when ecommerce tracking evidence does not match.

Compare tracking evidence Run checkout path test

Why this page exists

The opportunity library repeatedly shows GA4, Ads, Shopify, replay, and bot mismatch problems; Semrush exact terms are fragmented, so this page supports conversion more than generic PV.

Who it is for

Shopify and DTC teams trying to reconcile paid traffic, analytics, abandoned checkouts, purchase events, and session replay evidence.

What the audit checks

The report connects each visibility problem to crawl evidence, AI answer samples, competitor risk, and a concrete repair step.

Shopify order, checkout, abandoned checkout, and channel reports

GA4 purchase, begin_checkout, add_to_cart, source/medium, and debug evidence

Google Ads, Meta, Klaviyo, session replay, consent, bot, and duplicate-event signals

Timestamp, currency, order ID, event name, and deduplication consistency

Sample report evidenceChargeable audit v0.2

High

Dashboards answer different questions

Shopify, GA4, ad platforms, and replay tools use different event definitions, attribution rules, and processing windows.

Medium

Bot traffic can turn funnels into fiction

Fake sessions and checkouts can make conversion work look broken when the real issue is traffic quality or bot filtering.

Buyer prompts to sample

Turn vague AI recommendations into repeatable tests.

ecommerce attribution auditGA4 purchase but Google Ads conversion zeroShopify analytics mismatchShopify bot traffic fake checkouts

Attribution evidence matrix
Most likely source of mismatch
Screenshot checklist for developer or marketer repair

What this attribution audit cannot guarantee

The audit helps isolate evidence mismatches, but it cannot make all platforms report identical numbers.

Public-page boundary

This page does not guarantee platform numbers will match.
This page does not guarantee ad platform attribution accuracy.
This page does not replace developer access to tag, consent, or server-side event settings.

FAQ

Questions store owners ask before ordering an audit.

Which platform should be treated as the source of truth?

For completed purchases, Shopify orders are usually the commerce truth. GA4, Google Ads, Meta, Klaviyo, and replay tools explain events and attribution, not final order reality.

Why does GA4 show purchases but Google Ads does not?

Common causes include import settings, attribution windows, consent, duplicate or missing transaction IDs, source mismatch, tag firing, and delayed platform processing.

Can bots create fake checkout evidence?

Yes. Bots can inflate sessions, abandoned checkouts, signups, or replay recordings. Compare event timing, user agents, geography, email quality, and order outcomes.

Run a free preview for your store.

Submit a store URL, brand name, competitors, and buyer queries. The preview runs a real crawl first, then prepares the audit evidence for a paid report.