- Shopify order count
- Order IDs
- Revenue
- Currency
- Date range
Tracking Truth tool
GA4 Purchase but Google Ads Conversion 0 Truth Checker
Use this checker when Shopify orders, GA4 purchases, Google Ads conversions, Meta purchases, session replay, and bot reports tell different stories. Start from evidence before changing campaign budgets or checkout design.
Minimum evidence
Free tool -> reviewed snapshot -> focused audit.
This page starts as a free evidence tool. Use it to gather the rows, screenshots, URLs, and dates needed for a reviewed 1-page Truth Snapshot, then move into a focused audit only when the evidence points to a cross-system repair.
- GA4 purchases
- transaction_id rows
- begin_checkout
- source / medium
- DebugView or tag logs
- Google Ads conversions
- Conversion action
- Import source
- Attribution window
- Account link
- Meta purchases
- Consent state
- Duplicate IDs
- Bot sessions
- Replay samples
Tracking evidence tool
Estimate the most likely attribution mismatch.
Enter rough evidence from the same date range. The output is a free triage snapshot, not a guarantee or platform verdict.
Sample evidence shortcutLoad a Shopify versus ads attribution mismatch scenario.
Use this when Shopify orders exist, but GA4, Google Ads, Meta, replay, consent, or bot evidence does not line up.
Checklist route: Tracking TruthComing from the ecommerce SEO checklist?
If the checklist routed you to tracking truth, compare source-of-truth orders against analytics before editing tags or attribution windows.
- Shopify orders and revenue for the same date range as GA4, Google Ads, Meta, and email revenue reports.
- GA4 purchases, Google Ads conversions, Meta events, Klaviyo revenue, transaction IDs, and replay sessions.
- Consent mode status, duplicate events, delayed reporting notes, bot sessions, and fake checkout signals.
- The source of truth for orders, revenue, sessions, carts, checkouts, and conversions.
Tracking Truth SnapshotHigh priority
Google Ads conversion import or attribution mismatch
GA4 records purchases while Google Ads records no conversions. The likely issue is conversion import settings, attribution, consent, account link, conversion action selection, or processing delay.
Shopify orders18
GA4 purchases18
Google Ads conversions0
Bot sessions8%
Next steps
- Check the Google Ads conversion action, import source, primary/secondary setting, attribution window, and account link.
- Compare GA4 purchase transaction IDs with Google Ads diagnostics for the same dates.
Evidence needed
- Google Ads conversion action screenshot
- GA4 purchase report
- Account link and import diagnostics
Need a reviewed 1-page Truth Snapshot?
Export this free tool snapshot, attach the proof below, and request a reviewed snapshot before changing checkout, feed, payout, or tracking settings.
Included in the reviewed snapshot
- One-page tracking truth map with the most likely analytics mismatch.
- Same-date-range comparison across Shopify, GA4, Google Ads, Meta, Klaviyo, session replay, and bot signals.
- Screenshot checklist for event, transaction ID, consent, duplicate, delayed reporting, and fake checkout evidence.
Attach before sending
- Shopify orders and revenue for the same date range as GA4, Ads, Meta, Klaviyo, and replay reports.
- Screenshots for purchases, conversion columns, transaction IDs, tag status, consent mode, and bot/fake checkout signals.
- Notes on attribution window, delayed reporting, duplicate events, and source-of-truth dashboard.
Price ladder: free tool -> $79 reviewed snapshot -> focused audit or Fix Pack $299+only when the evidence justifies it. No recovery, ranking, approval, or attribution outcome is guaranteed.
Upgrade to a focused audit only if the snapshot shows a cross-system repair across tags, consent, transaction IDs, bot filtering, or reporting setup.
Reserve reviewed snapshot $79What the first output should tell you
- Most likely tracking or attribution mismatch
- Whether to inspect Google Ads import, GA4 purchase tags, consent, transaction IDs, replay, or bot traffic first
- Screenshot list for a tracking evidence handoff
- Next link to checkout truth if the data points back to payment path failure
Clean boundary
This tool does not guarantee platform numbers will match. It organizes tracking evidence so the next audit or developer handoff starts from facts.